The ISU awards 2023.
For their 2023 annual award show, The ISU took a revised approach to their traditional ‘online’ style show. Instead, for the first time it was filmed and broadcast live in front of a studio audience. Integrated with a live ‘Art On Ice’ show, the show featured breathtaking performances from some of figure skatings biggest stars as well as musical performances by Mel C and more.
launch video
Beginning their marketing campaign for the show The ISU requested an update to their award show branding, an emotive and hype building trailer, guest star announcements, host announcement posts and other social collateral. The live broadcast also required titles & graphics that were provided by Redtorch.
Now watched by over 200k people, this years edition of The ISU awards has been their most successful to date and has raised the bar for future editions.
