The ICF launched #Paddle100 globally in a bid to inspire recreational paddlers to stay active. #Paddle100 saw canoeists, kayakers and stand up paddlers share their favourite paddle spots at home and abroad. The campaign ran from March - May 2021, culminating in the first ever official list of the 100 greatest places to paddle, judged by the world’s greatest paddlers; Tokyo 2020 Olympic canoeist Pedro Gonçalves (Brazil, slalom) and Nevin Harrison (USA, sprint), Tom Dolle (France, freestyle), Nejc Žnidarčič (Slovenia, wildwater) and Sonni Hönscheid (Germany, SUP).

My role on the project was to create a distinctive look and feel that could be utilised across all of the campaigns creative, in the form of video & static. In total over 290 pieces of content were produced between launch and the final list being published.