In 2019 Redtorch identified that skaters engage in 50,000 social conversations a year about the fear and pain of falling on the ice.

In response they launched #UpAgain, a campaign aimed to inspire and encourage skaters forward. For the ISU’s Beijing 2022 we adapted that campaign to help tell more stories from the stars competing as well as supplying fans with an alternative means of coverage when olympic footage was not available.

By the end of the games The ISU was ranked #1 federation for new followers (65,000+), engagements (2.3m) and #UpAgain & Redtorch won 2 awards at the International Content Marketing Awards. Gold award for Best Specialist Campaign & Silver for the ‘Best Use of Social Media’ category.