Longines & The FEI partnered to launch My Dream Jump Challenge, a unique, creative and engaging UGC competition aimed to boost brand awareness of Longines amongst equine fans. The brief was to create a unique look and feel that aligned to Longines values (elegance is an attitude) but was inspiring enough that it engaged fans to participate.

I was tasked to create all campaign assets, including: a bespoke microsite, a downloadable asset pack, launch film & social assets to drive engagement. The campaign concluded with over 600 participations before 3 lucky winners had their jump made into a reality at the Longines Nations Cup in Omaha, France.