WADA - #OnePlayTrueTeam
A campaign aiming to united all of WADA’s potential anti-doping community with the ambition of creating ‘The world’s biggest team playing for clean sport’. We’d achieve this by generating a sense of community amongst the anti-doping community & athletes as a result of their shared values. We would use WADA’s athlete council leveraged on site activation & participation. WADA’s annual Play True Day would drive UGC submissions with social assets provided from WADA’s website.
Behind every great team, is a great crest
To unite everyone in the ‘World’s Biggest Team Playing For Clean Sport’, the team would need a symbol. A crest to unite. These are some initial concept designs
Problems & Solutions
The campaign had to pivot after failing to launch in 2022 due to Play True Day coinciding with Russia’s invasion of Ukraine. This meant we couldn't utilise all the great campaign imagery we had shot and planned for.
Client was very strict on WADA’s robust guidelines, multiple rounds of design & feedback & language changes.
Tasked with designing eye catching expo stands without using campaign imagery to engage UGC.
social & event activations
Using members of WADA’s Athlete council we created a series of editorial style social carousels featuring quotes, stories & interviews.
