Swarovski #SparkDelight
Swarovski UK launched their Christmas competition #SparkDelight in November 2020, post COVID. It’s aim was to capture the heart warming stories of the Swarovski community and share their #SparkDelight moment.
On a freelance basis, I worked alongside WeAreEleven & Swarovski UK to bring their campaign to life, online & in-store. This was achieved with the following gates to entry:
A fully bespoke microsite where users were encouraged to share their #SparkDelight moment, where 5 random winners would be selected.
A second chance to win was the initiated through an instant win game.
In-store creative in the form of printed and digital screen QR code for entry.
we used Lottie animations to make the campaign fun & engaging
stage 1, message submission
stage 2, instant win
